How winning ads are found, built and remade
Practical guides for people who buy ads for a brand: where to find what works, what it is made of, what you may take from it, and what it costs to make your own.
How to replicate a competitor's ad, beat by beat
Break a winning ad into timed beats, keep its structure and pacing, and rebuild it with your own claims, people and footage.
How to find competitors' winning ads for free
The free ad libraries, the signals that an ad is working when you cannot see its results, and a weekly review routine.
Is it legal to copy a competitor's ad? Where the line is
Copyright protects an ad's footage, wording and music, not its structure. Other laws cover the rest.
UGC ad structure: anatomy of a 35-second winning ad
One 35-second talking-head ad measured shot by shot: seven beats, what each one does, and what to copy.
Video ad hooks: 12 structures and how to test them
Twelve hook structures for direct-response video ads, what to show while each is said, and how to test them.
UGC video ad cost in 2026: rates for every way to make one
Published 2026 prices for six ways to get a video ad made, what each leaves out, and the cost per test.
AI UGC ads: what works, what fails and the rules
The four kinds of AI video ad tool, where each fails, the labelling and FTC rules, and a review checklist.
How to localize video ads for a new market
Subtitles, dubbing, a local reshoot or a remake: what each changes, what it leaves foreign, and how to test a market first.
Have an ad in mind? We will remake it for your product.
Send the ad and your product page. You get the same structure and timing with every frame, voice and line made new, in about an hour, from $23.
Request beta access